Dee is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing and a No.1 international bestselling author of 4 marketing books for SMEs.
Roll up roll up!
So, you have a product you’re confident there’s a demand for overseas.
Exporting? Let those buyers and distributors overseas know you’re an expert they can trust
Inside many business people sits an expert. For some people their expertise is quite narrow – they have extensive knowledge of a particular piece of legislation, for example. For others, their expertise may be broader – they know huge amounts about a particular product or service, or even sector.
A whistle-stop tour of 9 marketing tips – country to country
Repeating your marketing without question from one country to another – can be a waste of time with negligible results. You must become aware of the differences in each country; how people react to marketing messages; how they talk about your products and what influences their purchase – so that your marketing is intuitive and emotionally intelligent. Assuming we are the same the world over is wrong…
You’re exporting but who are you selling to?
What I’ve learnt from working with companies that are either exporting
Make your packaging and product descriptions sizzle!
It’s easy to think that great package design is enough to sell your product both here and overseas.
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